Elite Fans have taken to social media to congratulate Ex BBN-Housemate and Nollywood actress, Erica Nlewedim, over her double endorsement deal with Star Radler and Legend Extra Stout, two of the most revered brands from the stables of Nigerian Breweries Plc.
The announcement was made during the official contract signing, which was held at The Garden, Ikoyi on Thursday, November 12, 2020. The Influencer deal coincides with the relaunch of both brands, as they unveiled new vibrant looks set to attract young alcohol drinkers.
Showing her appreciation, the TV reality star shared the exciting news with her fans explaining that, “the brands embody the youthful exuberance, unrestricted freedom of expression, among other qualities that make them a perfect fit for me and my fans”.
“This partnership will no doubt be a success, and I cannot wait to show everyone what we have planned,” Erica said.
The decision to sign Erica as a Brand Influencer for both brands aligns with the brands’ desire for young consumers to be bold, resilient and reiterates the brands’ trust in their abilities to rise above challenges to take on the world, giving them a refreshing start.
The rebrand has Star Radler switching to a more refreshing and vibrant look, with a mix of yellow and blue for its Citrus flavour, and the launch of a new flavor, Red Fruits, redefining the refreshing, thirst-quenching and taste benefits of the beer mix.
For Legend Extra Stout, fans witness the unveiling of a bolder look swapping the old metallic label for a more modern design featuring the signature Legend torch and a generous complement of the colour, black, and a more pleasant taste, appealing to all stout lovers.
The relaunch of both brands is in line with the company’s penchant for innovation aimed at attracting young alcohol consumers, and increasing demand at various levels.
The Delegation of German Industry and Commerce in Nigeria (AHK Nigeria) in Partnership with Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH and Don Bosco are pleased to invite you to the virtual 2nd Dual Vocational Training Business Summit.
Theme: Skills and Development in Nigeria – Challenges and Opportunities of the Corona Pandemic Date: December, 1st – 2nd (Live Chat), 3rd – 4th (B2B, Networking)
To Register, Click Here
The objective of the Skills Summit 2020 is to continue and deepen the discussion with a focus on selected sectors. These will be Agriculture and Health.
Furthermore, considering the challenges faced during the coronavirus crisis, its summit aims to highlight how the field of vocational training can benefit from Digitalization and make it more resilient towards a pandemic.
The panel sessions will provide insight into the impact of the pandemic on the agricultural sector and possible opportunities. It will also throw light on the skills required in the health sector and current training practices. The panel sessions will provide insight into how digital solutions can effectively support the facilitation of vocational skills.
Speakers to watch out for include:
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